Following the recent organisational changes within Toyota Motor Corporation (TMC) and the announcement of a new policy by new TMC President, Koji Sato in April, Toyota South Africa Motors (TSAM) was the first affiliate outside of Japan to be visited by top TMC executives to announce the company’s new Global and Regional Policy and approach to New Energy Vehicles (NEV) for the Africa region. 

During the special visit, Hiroki Nakajima, Executive Vice President for TMC, Toshimitsu Imai, CEO of TMC Africa Region and Executive Vice President of the Toyota Tsusho Corporation (TTC), and Shinichiro Otsuka, COO for TTC Africa Region, shared the concept and the direction it would take in Africa with Andrew Kirby, President and CEO of TSAM. 

In essence, the Toyota Mobility Concept is based on three key pillars: Electrification, Diversification, and Intelligence. The concept vision was developed to enhance the value of the car, expand freedom of mobility, and provide new services and energy solutions.