On the ball: Toyota SA solidifies its partnership with Kaizer Chiefs

Toyota extends its support to Amakhosi as its official motor vehicle supplier and adds branding to the jerseys

Toyota South Africa Motors (TSAM) has been the proud sponsor of Kaizer Chiefs Football Club for five years, and recently extended its commitment with a multi-million-rand sponsorship deal. 

TSAM has added 10 vehicles to the current 20-vehicle line up that caters for Kaizer Chiefs’ transportation requirements. The fleet – all branded in Amakhosi’s famous gold and black colours – ranges from hatchbacks, sedans, SUVs and bakkies to panel vans and minibuses. The new deal also has a sizeable cash component to help the club with its day-to-day operations. 

Partnership includes jersey branding 

TSAM now also brands the jerseys. The logo, which will be either black, gold, or white depending on the shirt colour, is emblazoned on the left sleeve.  

According to TSAM’s Senior Vice President of Sales and Marketing, Leon Theron: “Toyota and Kaizer Chiefs have been in partnership for only five years, yet it feels like we have been on this journey forever. It all started in 2017 when we became the official motor vehicle supplier to Amakhosi – a commitment that was meant to last three years. 

“Fast forward to 2022, and that collaboration has not waned; on the contrary, we are solidifying our partnership. We’re excited that we will now have our Toyota logo emblazoned on the sleeve of Chiefs’ shirts. Moreover, we could not be more excited as the replica jersey – with similar branding – will soon be available at stores nationwide.” 

Toyota SA solidifies its partnership with Kaizer Chiefs

Enhanced supporter experience  

Both brands aim to realise some of their ideals through their shared values and will take key learnings from the past five years to enhance Amakhosi supporters’ experience for the duration of the partnership.  

Toyota SA solidifies its partnership with Kaizer Chiefs

“We hope that our association can grow from strength to strength, and that we continue to be significant to players both on and off the field,”

Leon Theron, Senior Vice President of Sales and Marketing at TSAM

 “It is thrilling for us to once again align with a multinational company such as Toyota, that is so prevalently invested in the growth of sport in South Africa and the world,” says Jessica Motaung, Kaizer Chiefs Marketing and Commercial Director. “Our partnership is an example of how two brands that are trusted by their customers/supporters can come together to deliver value for each other. We have no doubt that this new positioning will see us continue to deliver for one another. 

 “We are looking forward to more exciting collaborations with team Toyota and we will again work toward taking millions of our supporters with us on this journey, “she adds. “We will soon be announcing some great initiatives that will benefit them when they return to stadiums and on digital platforms. This way we will continue to ‘lead the way’.” 


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