Doing small things in a big way

The funky new Toyota Vitz will be making waves at the GradeTown Youth Day Festival.

It hasn’t taken long for the new Toyota Vitz to become a favourite among the younger generation of drivers. It is, after all, the perfect partner: jazzy styling, perky performance, unparalleled economy, the full safety kit, clever add-ons, an attractive price point and, of course, Toyota’s legendary reliability assurance. The Vitz is the new popular kid in town, making friends wherever it goes.  

Now it’s bringing those friends together for an even bigger explosion of fun. Toyota Vitz is proud to sponsor the GradeTown Youth Day Festival on 16 June at Mall of Africa’s Waterfall City in Johannesburg.  

The Toyota Vitz is the new popular kid in town

Grade Africa, a leading streetwear brand in South Africa, is behind the GradeTown Youth Day extravaganza, and will be celebrating its fifth birthday as well as South African youth, giving the Gen Z crowds a platform to highlight their talents and connect with peers from diverse backgrounds. You can expect a range of activities, including live performances, competitions, cultural talks, traditional sports and e-sports tournaments. 

“We believe that the event will provide a space for young people to learn from one another, and to celebrate the strength and diversity of our youth,” says Zaid Osman of Grade Africa. 

The local Vitz advertising campaign, taglined ‘Vitz for Victory’, celebrates life and acknowledges that sometimes it’s the smallest wins that bring the greatest joy. The locally shot TVC features the South African Amapiano music track Tobetsa Remake by Myztro and five South African influencers – Ruan Van Biljon, Ruth Folarin, Tendani Nemudivhiso, Kulsum Suliman and Nicholas Baguma – who each share what victory means to them. 

Toyota South Africa Motors (TSAM) says the Toyota Vitz’ sponsorship of the event underscores the company’s commitment to empowering the youth and investing in the future of South Africa. “Much like the core values of the Toyota Vitz, Grade Africa is an urban brand born with a mission to inspire individuals to elevate themselves and their communities. For many, the Toyota Vitz will be the first new car they purchase, and as such, it represents mobility at its purest and a springboard for their future growth and success,” says Lelo Ndzimela, Senior Manager for Corporate Communications at TSAM.  

The event is open to all ages, and tickets are available for purchase through Grade Africa, Webtickets and Pick n Pay  


Punchy performance
Virtuous fuel economy
Spoilt for choice
Good looking!
Beauty from within
Cool features
Safe travel

Why we love the spunky Vitz 

Punchy performance due to its low mass, nimble handling, optimised suspension for weight and packaging and overall drivability, from the 49kW, twin-injection, three-cylinder engine. 

Virtuous fuel economy thanks to the thermally efficient, new-age motor which utilises stop-start technology, switching the engine off when you’re stationary and seamlessly starting it up again as you move off. 

Spoilt for choice: Choose from the ultra-affordable Vitz 1.0 or the fancy XR variant, available in both five-speed manual and the optional self-shifting Automated Manual Transmission (AMT), which is essentially a clutchless manual, combining the convenience of an auto with the optimised fuel consumption of a manual.   

Good looking! Softly contoured lines, bold, swept-back headlights, teardrop rear light clusters, a distinctive chrome grille, colour-matched exterior mirrors… what’s not to love? And it’s available in seven shades, including several iridescent metallics. The top-of-the-range XR models also sport front fog lamps, glossy smoked 15-inch alloys and colour-coded door handles.  

Beauty from within: A spacious interior with ample front and rear legroom belies its compact dimensions. Plus, you get a generous 295l of boot space and a variety of in-cabin storage spaces to keep all your handy items within reach, including cupholders for all occupants.  

Cool features: Power steering — tilt-adjustable, of course — and standard rear parking sensors make light work of piloting your new Vitz. Then there’s remote central locking*, air conditioning, steering wheel controls, electric mirrors/windows* and a four-speaker sound system*, Bluetooth and USB functionality. Apple Carplay and Android Auto are incorporated to make navigating a breeze. This system is touchscreen-activated and provides important vehicle data, such as real-time and average fuel-consumption monitoring, fuel range and more. *Selected features available on XR models 

Safe travel: The car boasts dynamic handling, ABS (Anti-lock Braking System) with Electronic Brake-force Distribution (EBD), which helps to keep you in control regardless of road conditions, Vehicle Stability Control and Hill-Assist Control. The comprehensive safety package includes dual front driver and passenger airbags, pretensioners with force limiters for the front seatbelts, child locks and ISOFIX child restraint systems. Providing further peace of mind, there are rear parking sensors, an immobiliser with integrated alarm* and remote door locking*. *Selected features available on XR models